Further images / Return to 2008
Description: The Action Researcher/Performer collected texts from housing and rental apartment advertisements that used very seductive language to encourage people to show interest in their property. Examples of these texts were: 'Your luxury appointed residence', 'There is no more distinguished address', 'It's hard to imagine a better location', 'Casual elegance', 'Your concierge welcoming you back' and 'Enjoy a sophisticated carefree lifestyle'. Cardboard boxes were collected from the street and uniformly painted yellow and then a selection of the advertisement phrases were stenciled on top. The cardboard signs were then placed in various locations on the streets of New York and within a rooftop garden in Soho.